Andrew WalmsleyMay 212 min readLay’s - Scan Buy Win - UEFA Champions League CampaignIntroduction In a dynamic and engaging marketing move, Lay’s, as an official sponsor of the UEFA Champions League, orchestrated a...
Andrew WalmsleyApr 292 min readCase Study: Driving Consumer Engagement and SalesBrand: Nestlé Nescafe Program: 'Get Rich Quick' Campaign Background: Following the success of the 2022 'Get Rich Quick' campaign,...
Andrew WalmsleyApr 292 min readCase study: KIT KAT & NHL loyalty ProgramBrand: Nestlé Program: KIT KAT & NHL Partnership Loyalty Program Background: Nestlé sought to extend the success of their annual KIT...