Unilever’s Knorr Soup Competition is a shining example of how to engage customers in a meaningful and convenient way. By asking participants to purchase four Knorr Soup products and submit a picture of their till slip via WhatsApp, the campaign made it incredibly easy for consumers to join in the fun.
This simple yet effective approach led to widespread participation, with many consumers eager to take part in the competition for a chance to win exciting prizes.
What Made This Campaign Stand Out?
Ease of Participation: By utilizing WhatsApp, Unilever removed barriers to entry, making it simple for customers to get involved. The straightforward process of snapping a photo and sending it via a familiar app encouraged higher participation.
Boost in Sales: The requirement to purchase multiple products not only made the campaign engaging but also resulted in a noticeable increase in sales, proving that fun and rewards can go hand-in-hand with business growth.
Positive Consumer Experience: Participants enjoyed the seamless process and the chance to win prizes, leading to a positive perception of the Knorr brand.
The Takeaway:
This campaign underscores the importance of meeting customers where they are—on platforms they use daily. By making the process fun and easy,
Unilever successfully boosted engagement and sales. Brands looking to replicate this success can turn to SmartSlip, which offers the tools to create similar customer-centric campaigns that are as enjoyable as they are effective.
Interested in connecting with your customers in a fun and impactful way? Contact SmartSlip to find out how we can help you craft campaigns that resonate with your audience and drive results.
댓글