Introduction
In a dynamic and engaging marketing move, Lay’s, as an official sponsor of the UEFA Champions League, orchestrated a campaign that capitalized on the innovative Smartslip technology. This initiative aimed to reward their loyal consumers with a chance to win an all-expenses-paid trip to Turkey to witness the UEFA Champions League final. The campaign ran for one month, starting at the end of March, and was powered by Techsys’ Smartslip solution.
Campaign Overview
The campaign was designed to drive sales and collect valuable consumer data. By integrating the Smartslip technology, Lay’s could seamlessly verify purchases and manage competition entries, all while maintaining a user-friendly experience. Consumers participated by purchasing Lay’s products, photographing their till slips, and uploading the images via WhatsApp for verification. Each valid till slip submission earned the consumer an entry into the competition, thus ensuring that every purchase brought them closer to the grand prize.
Smartslip Solution
The Smartslip solution was pivotal in the campaign’s success, providing several benefits:
Till Slip Verification: By allowing consumers to upload their till slips through WhatsApp, Lay’s could easily verify each receipt, ensuring only legitimate entries were considered.
Consumer Data Enrichment: Along with till slip uploads, consumers were prompted to answer data enrichment questions, which helped Lay’s gather important demographic and behavioral data.
WhatsApp Integration: Utilizing WhatsApp made the process simple and accessible, leveraging the platform’s rich media capabilities to enhance consumer engagement.
Consumer Journey
The consumer journey was meticulously crafted to maximize participation and engagement:
Awareness: The campaign was promoted through various channels, ensuring broad visibility.
Purchase: Consumers bought Lay’s products from any participating store.
Onboarding: A QR code or social media link directed consumers to the WhatsApp line, where they could easily upload their till slips.
Till Slip Upload: Consumers snapped a photo of their till slip and sent it via WhatsApp for verification.
Data Enrichment: Participants answered a few simple questions to enrich Lay’s consumer database and earn their competition entry.
Enhanced Features
To add an extra layer of excitement, the campaign included enhanced features such as:
UCL Game Schedule: Consumers could check the UEFA Champions League game schedule directly within the campaign.
Score Prediction: Participants could predict game scores to win additional entries, increasing engagement and fun.
Fan of the Week: Consumers could upload photos of their pre-game setups to be featured as the ultimate fan of the week.
Reporting and Insights
The Smartslip technology also facilitated robust reporting, providing Lay’s with detailed insights into consumer behavior and campaign performance. Metrics such as the number of opt-ins, message engagements, and data enrichment completions were tracked to measure the campaign’s impact.
Conclusion
Lay’s UEFA Champions League campaign, powered by Smartslip, showcased the effectiveness of combining innovative technology with strategic marketing initiatives.
By streamlining the process of till slip verification, enriching consumer data, and engaging consumers through WhatsApp, Lay’s not only boosted sales but also strengthened its relationship with its consumer base. The campaign stands as a testament to the power of Smartslip in driving successful marketing campaigns.
By leveraging till slips, receipts, and competition entries effectively, Lay’s was able to create a memorable and impactful consumer experience. This case study highlights how the integration of Smartslip technology can enhance consumer engagement and deliver tangible results for brands.
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