What is a Till Slip Campaign?
A till slip campaign provides a fantastic opportunity to instantly engage with your customers. It allows you to:
a) Reward them based on their purchases.
b) Incentivize future purchases.
This strategy not only offers insights into customer buying habits but also opens up a new avenue for interaction.
How Does It Work?
Techsys Digital has crafted an AI program capable of reading and interpreting essential information from till slips.
This smart tool checks:
The purchase location and date.
Whether the correct product was bought.
If the customer meets the specific competition or incentive criteria.
Once confirmed, the AI rewards the customer, perhaps with instant airtime or an entry into a prize draw.
What are the Benefits for the Customer?
Customers enjoy immediate rewards or confirmation that they're part of a meaningful competition. This process is transparent and fully automated, making it easier to address any queries swiftly. Such efficiency ensures a high level of customer satisfaction.
What are the Benefits for the Campaign?
The AI system diligently verifies eligibility, maintaining a clear audit trail since the process is automated.
This not only allows you to engage more deeply with your customers through further rewards and incentives but also provides valuable insights into customer demographics and purchasing behaviors.
These insights are instrumental in strengthening your marketing strategies and planning future campaigns.
How Easy is It to Initiate a Till Slip Campaign?
Starting a campaign is straightforward:
Register a WhatsApp line for customer interactions.
Choose the products to incentivize and define the incentives.
Understand the criteria for competition eligibility.
Determine the useful data for refining your marketing strategy, like identifying popular pack sizes.
Plan your marketing materials and ensure they include the correct WhatsApp number.
Consider the costs of WhatsApp messaging and decide on your prize offerings.
How Do I Choose the Right Service Provider?
Select a service provider that collaborates closely with your marketing team and has a robust AI system adept at picking up critical information.
Ensure the AI is capable of discerning not just quantity but also brand specifics to avoid rewarding customers incorrectly.
It should also prevent duplicate entries from the same till slip and be adaptable to different point-of-sale systems. A thorough workshop with your provider will help clarify all aspects of the campaign and ensure the reliability of the AI based on your unique requirements.
How Do I Start?
For more information on how till slip campaigns work and to view case studies, visit Smart Slip.
Ready to launch your campaign? Email us at info@techsys.co.za or call us on 021 788 6896 and we'll help you get started today!
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